Dubai Tourism
Study Mission
Dubai, UAE
Day 1: 25 from China
Day 2: 25 from India
Day 3: 30 from SE Asia
Biz Group Catalyst

Client Brief

Dubai Tourism had a Study Mission group for their suppliers in the Asian market (China, South of Asia & India). They invited buyers from MICE and corporate companies for a familiarization trip in Dubai. This was an educational Go Team learning about the history of Dubai where we customized the Go team to take the delegates on a journey through the historical old Dubai and water ways. They were giving an abundance of tasks to unravel how Dubai was discovered; where they learnt about Arabic traditional customs teaching them how the local Emirati people lived decades before they struck oil!

The Solution

Each team was provided with a Samsung galaxy tablet which was installed with the Go Team app and with unlimited internet connection. Using the Go Team app’s GPS navigation and a series of clues and navigation notes, clients were guided around 14 checkpoints starting at the Sheikh Mohammed Centre for Cultural Understanding where they were briefed. There first task was exploring through the oldest area of Dubai in the iconic Bastakiya area that was built in the 1890s. All teams had to take a traditional Arabic carpet lesion in how to make a carpet from scrap before heading into the Dubai Museum – Al Fahidi fort which is the oldest existing building in Dubai which was built in 1787.

After their history lesion they were off into the Bur Dubai Souk for a local dress-up challenge and photo challenges of local nearby mosques. They then had to cross the creek to other side of town on a traditional abra; money talks on that side of the water they had to barter their way down to the best prices in the Dubai gold and spice souks leaving them with gifts and souvenirs that will last a lifetime! Teams participated in specific activities such as photo challenges, shopping tasks, and trivia questions.